Hilton Garden Inn

In close collaboration with Organic, we developed an iPhone and iPad application for Hilton Garden Inn, called Bizwords. we also designed the iPad app, Organic designed the iPhone version) and we helped design some of the achievement badges you receive while completing tasks in the app. The concept is an online version of Buzzword Bingo, which is a form of bingo played during conference calls and seminars (usually secretly).

The idea is if you hear a buzzword, like ‘synergies’ or ‘fast track’ etc, you would enter it into the app, or submit that you heard it. Users could play other cities, and weekly challenges were created to keep users engaged. Was in support of a Hilton Garden Inn campaign that targeted business customers. Was announced on ‘Late Night with Jimmy Kimmel.’

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