The days of waiting for the Sunday paper to clip coupons are numbered. The rise in mobile couponing offers is growing exponentially and those seeking a good deal have never had an easier go of it.
Not only can consumers go directly to coupon sites to get their deals, there are also numerous coupon blogs that will find the best deals for you. And companies like Groupon and LivingSocial can deliver deals directly to email addresses.
Now with the growing popularity of geofencing technology, advertisers can achieve a new level of personalization. As a potential customer enters a targeted area they could receive promotions sent directly to their phone. One company in Colorado is allowing customers to opt in to receive texts of deals to their phone when they enter the shopping center, allowing retailers to “call out” to nearby shoppers.
Another newer technology with advertising potential is Augmented Reality. With an AR app, you would aim your phone at a specified target and using the camera, images or scenes would be overlaid onto the images on the phone’s screen. Starbucks used this technology with their Cup Magic app over the holidays, in which animated characters came to life when special codes or images were scanned. I could see this becoming a creative new outlet for marketers to give special offers or extra information on services when considering a product.
Whether you have the budget of a large company or that of a small establishment, these are merely a couple new ideas to consider when allocating advertising dollars.